Brian Tracy (born January 5, 1944) is an accomplished speaker, author, and business consultant. He has written over 70 books and produced more than 500 audio and video learning programs on management, motivation, and success. His work has been translated into dozens of languages and sold in over 80 countries.
Tracy is a recognized authority on the development of human potential and personal effectiveness. He speaks to corporate and public audiences around the world on the subjects of leadership, management, entrepreneurship, sales, negotiation skills, time management, goal setting, self-development, stress management, prosperity consciousness, and creativity.
In this article, we will be discussing some of the books that Tracy has recommended to readers. These books range in topics from business and economics to psychology and self-improvement, so there is something for everyone.
Advanced Selling Strategies by Brian Tracy
According to sales expert Brian Tracy, the key to success is understanding the psychology of selling. In his book Advanced Selling Strategies, Tracy provides insights and tips on how to close more deals and build better relationships with customers.
Tracy explains that one of the most important things in selling is understanding what motivates people to buy.
He says that people make decisions based on their emotions, so it’s important to tap into those emotions during a sale. By understanding what drives people’s buying decisions, you can more effectively sell to them.
In addition to understanding motivation, Tracy stresses the importance of building rapport with potential customers. He says that people are more likely to do business with someone they know and trust, so it’s essential to establish a good relationship with them from the start.
Adversity Quotient by Paul G. Stoltz
In his book Adversity Quotient, Paul G. Stoltz argues that individuals with a high A.Q. are more likely to be successful in life than those with a low A.Q.
He defines the adversity quotient as “a measure of an individual’s capacity to turn adversity into success.”
Stoltz provides readers with a step-by-step guide for increasing their A.Q., including how to identify and change self-defeating thoughts and behaviors. He also offers advice on how to deal with difficult people and situations, and how to turn setbacks into opportunities for growth.
With its practical tips and real-life examples, The Adversity Quotient is an essential tool for anyone who wants to achieve greater success in life.
Breakpoint and Beyond by George Land and Beth Jarman
In their book, “Breakpoint and Beyond”, George Land and Beth Jarman explore the concept of the “breakpoint”. The breakpoint is a point in time when an individual or organization experiences a sudden change or shift.
This can be positive or negative, but it always represents a change. Land and Jarman argue that the key to success is not to avoid breakpoints, but to embrace them and use them as opportunities for growth.
They offer practical advice on how to identify and prepare for breakpoints, how to navigate them successfully, and how to emerge stronger on the other side. Whether you’re facing a personal crisis or a business challenge, this book will help you find your way to the other side.
Built to Last by Jim Collins
In his book, “Built to Last”, Jim Collins presents a case for why some companies are able to stand the test of time while others are not.
He argues that it is not enough for a company to simply be good at what they do, they must also have a strong culture and values. He provides examples of companies that have been successful over the long term and offers insights into how they were able to create such lasting success.
Consultative Selling by Mack Hanan
Mack Hanan’s book, Consultative Selling, is all about how to be a successful salesperson. In order to be successful, Hanan believes that salespeople need to build relationships with their clients and really understand their needs. Only then can they offer the best possible solutions.
Hanan’s book is packed with useful tips and advice for salespeople of all levels of experience. He covers everything from how to find potential customers and build rapport, to how to close the deal and get referrals. If you’re serious about becoming a successful salesperson, Consultative Selling is a must-read.
Creating Wealth by Robert G. Allen
Robert G. Allen is the author of Creating Wealth, a book that explores the idea of building wealth through real estate investment. In it, Allen shares his own experiences and strategies for creating wealth through real estate, as well as tips for getting started in the business.
With over 30 years of experience in the real estate industry, Robert G. Allen is a wealth of knowledge on the subject. In Creating Wealth, he outlines his proven methods for building wealth through real estate investment.
He also provides useful tips for those just starting out in the business. Whether you’re looking to get started in real estate investing or you’re already experienced, this book is a must-read.
Creating Your Future by George L. Morrisey
No matter where you are in life, it’s never too late to start creating the future you want. It’s never too late to make a change, no matter how big or small.
In his book “Creating Your Future”, George L. Morrisey shows readers that it is possible to create the future they want, no matter their age or current circumstances. Morrisey provides readers with practical steps and advice on how to set goals, overcome obstacles and achieve success.
Whether you’re looking to make a career change, start your own business or simply improve your personal well-being, Morrisey’s book will show you how it can be done. With actionable advice and real-life examples, “Creating Your Future” is a must-read for anyone who wants to take control of their life and create the future they deserve.
Customer Intimacy by Fred Wiersema
In his book Customer Intimacy, Fred Wiersema provides readers with a comprehensive guide to creating and maintaining intimate relationships with customers. He begins by outlining the four key elements of customer intimacy: trust, commitment, communication, and mutuality.
He then provides strategies for building and sustaining each of these elements over time. Throughout the book, Wiersema emphasizes the importance of listening to and understanding customers’ needs and wants. He also stresses the need for companies to continually adapt their offerings to meet changing customer demands.
By following the advice in this book, companies can create an environment in which customers feel valued and appreciated, leading to increased loyalty and repeat business.
Customers for Life by Carl Sewell
A must-read for anyone in business, Customers for Life is the classic book on customer service and satisfaction. Written by automotive legend Carl Sewell, this book is packed with valuable insights on how to keep your customers coming back.
Sewell shares his secrets for creating lifelong customers, including the importance of treating them with respect, providing quality products and services, and going above and beyond to exceed their expectations. He also discusses the power of word-of-mouth marketing and how to turn satisfied customers into your best salespeople.
Whether you’re just starting out in business or you’ve been in the game for years, Customers for Life is a must-read. It will show you how to build a loyal customer base that will keep coming back – no matter what.
Do What You Love, The Money Will Follow by Marsha Sinetar
In her book, Do What You Love, The Money Will Follow, Marsha Sinetar explores the idea that if you do what you love, the money will follow. She argues that many people stay in jobs they hate because they believe that is the only way to make a good living.
However, Sinetar believes that if you find a career that you are passionate about, the money will come as a result of your hard work and dedication.
Sinetar provides readers with several examples of people who have found success by following their passions. For instance, she tells the story of a woman who left her high-paying job in corporate America to start her own business teaching yoga. Despite the pay cut, this woman was much happier and more successful in her new career.
Economics in One Lesson by Henry Hazlitt
Henry Hazlitt’s “Economics in One Lesson” is a classic work that is still relevant today. In it, Hazlitt argues that the economic principles of Adam Smith can be applied to any situation. He shows how these principles can be used to understand and solve economic problems.
Hazlitt begins with the idea that human beings are rational and self-interested. This leads him to the conclusion that the best way to improve one’s own economic situation is to improve the economic situation of others. He then applies this principle to various economic problems, such as inflation, unemployment, and trade restrictions.
Hazlitt’s book is a must-read for anyone who wants to understand economics. It is clear, concise, and easy to read. It will change the way you think about economic problems and help you see them in a new light.
Faust by Johann Wolfgang von Goethe
Faust by Johann Wolfgang von Goethe is one of the most well-known and influential works of German literature. The story follows Faust, a man who makes a deal with the devil in order to gain knowledge and power.
The work is highly critical of religion, society, and morality, and has been both praised and condemned for its frankness. Whether you love or hate Faust, there’s no denying that it’s an important work that deserves to be read.
Flow by Mihaly Csikszentmihalyi
Mihaly Csikszentmihalyi’s book Flow explores the idea of finding happiness through complete absorption in an activity.
Csikszentmihalyi argues that the best way to achieve happiness is to be in a state of flow, which he defines as “the state in which people are so involved in an activity that nothing else seems to matter.”
The key to achieving flow, according to Csikszentmihalyi, is to find an activity that is both challenging and engaging. Once you find such an activity, you must then focus all of your attention on it.
Though it may sound simple, actually achieving flow is quite difficult. However, those who are able to do so often report feeling a sense of joy and happiness that they cannot find anywhere else.
Getting Everything You Can Out of All You’ve Got by Jay Abraham
In Jay Abraham’s book, “Getting Everything You Can Out of All You’ve Got”, he talks about how to get the most out of what you have. He says that the first step is to take inventory of what you have and what you can do with it. Then, he says, you need to set some goals and figure out a plan to achieve them.
Finally, you need to take action and make it happen. Abraham provides readers with a step-by-step guide to getting everything they can out of life. Whether you’re looking for financial success, career advancement, or personal fulfillment, this book will show you how to get the most out of what you have.
The Acorn Principle by Jim Cathcart
The Acorn Principle by Jim Cathcart is a book about how anyone can achieve success in their lives.
The book is based on the idea that success comes from taking small steps or planting small seeds, which will eventually grow into something big. Cathcart provides readers with practical advice on how to take advantage of the Acorn Principle in their own lives.
The Art of Negotiating by Gerard I. Nierenberg
In his book The Art of Negotiating, author Gerard I. Nierenberg provides readers with a step-by-step guide on how to successfully negotiate in any situation.
Nierenberg begins by explaining the three most important principles of negotiation: preparation, planning, and practice. He then goes on to provide detailed instructions on how to put these principles into action.
With Nierenberg’s guidance, readers will learn how to confidently approach any negotiation, large or small. Whether you’re negotiating a salary increase with your boss or a new car with a salesperson, The Art of Negotiating will show you how to get the best possible outcome.
The Effective Executive by Peter F. Drucker
The Experience Economy by B. Joseph Pine II & James H. Gilmore
The Fifth Discipline by Peter M. Senge